SM Markets is thrilled to announce an exclusive partnership with Coles, one of Australia’s most beloved supermarket chains. This collaboration marks a significant milestone for food retail as SM introduces a curated selection of premium Coles products, offering its shoppers an authentic taste of Australia.
Recognizing a shared purpose centered around helping shoppers eat and live better, the collaboration between the two supermarket giants is set to bring a whole new and exciting experience of unique flavors from the land down under. By combining their strengths, these two supermarket giants not only bring more great selection of affordable and quality products but also foster a cultural exchange, allowing Filipinos to savor the flavors of Australia without leaving the Philippines.
With a significant number of OFWs and immigrants calling Australia their second home and a growing number of Filipino tourists exploring its beauty, Australian products have found a special place in the hearts of many Filipinos. Made more accessible, shoppers can enjoy hundreds of Coles products nationwide now that these are exclusively available in all SM Supermarket, SM Hypermarket and Savemore branches.
The best of Coles selection now at SM groceries
Coles, one of the established supermarket brands in Australia with over 800 branches, comes to the Philippines for the very first time giving Pinoys the chance to experience Aussie flavors at home. Coles products ranging from cookies, chocolate bars, milk, Australian honey, coffee, tea, and cereals to baking needs, condiments, hearty soups, tasty liquid stocks, and more, can now be found on the shelves of SM Supermarket, SM Hypermarket, and Savemore stores as Coles’ sole distributors in the Philippines.
From an initial 50 stores, Coles is now available in all 339 branches of SM Markets starting this January 2024. As it expands Coles availability nationwide, it has also expanded the product line to over 300 items across different categories bringing home the best of Coles selection.
Shoppers can also look forward very soon to a new and exciting category, frozen goods, featuring Coles Chocolate Lava Cake, Spinach Feta and Ricotta Roll, Margherita Pizza, Fish Cake and more. Apart from these are must-try bestsellers and novelty items including Coles Ultimate Choco Chip Cookies, Muesli Summer Fruits, Chicken Noodle Soup packet, Almond and Full Cream Milk, Canned Asparagus Spears, and Pure Australian Honey Squeeze.
What’s more, the Australian brand is not just of excellent quality but is practical and budget-friendly enough to be included in shoppers’ weekly grocery lists for everyday use. For those who will shop online, they can also enjoy various Coles items through smmarkets.ph or Grab app.